Southwest Airlines Launches Week of WOW 2024, Offering Up to 40% Off Base Fares and Exclusive Travel Deals



Southwest Airlines Co. (NYSE: LUV) has unveiled its highly anticipated Week of WOW 2024, bringing travelers an array of exciting offers and discounts. From January 9 to January 11, 2024, until 11:59 p.m. Pacific Time, Southwest® customers can enjoy significant savings of up to 40% off base fares for flights booked during this period. This limited-time promotion is applicable to travel scheduled between January 30 and May 22, 2024, presenting a perfect opportunity for customers to plan and book their upcoming trips.

To unlock these exclusive discounts, customers simply need to enter the promo code WOW when booking their flights on Southwest.com. It's important to note that restrictions, exclusions, and blackout dates apply, and the discount is applied before government taxes and fees. For a comprehensive overview of the terms and conditions, interested travelers are encouraged to visit Southwest.com.

Jonathan Clarkson, Vice President of Marketing at Southwest Airlines, expressed excitement about the Week of WOW, emphasizing the airline's commitment to providing affordable travel options and flexible policies. "We know low fares and lots of flexibility are top of mind for customers, and our Week of WOW delivers on both to kick off a new year of travel adventures," said Clarkson. Southwest Airlines, with its vast network encompassing 121 airports, aims to serve customers with legendary hospitality and traveler-friendly policies such as bags fly free, no change or cancel fees, and flight credits that never expire.

Beyond the base fare discounts, Southwest Airlines is offering a variety of additional travel deals, making the Week of WOW a comprehensive savings opportunity for customers. Travel enthusiasts can explore discounts on rental cars, hotels, vacation packages, and Rapid Rewards® points, making it a one-stop-shop for all their travel needs. The airline is making it easier for customers to plan their entire trip, from flights to accommodations and more.

Southwest Rapid Rewards® Credit Cards from Chase are also participating in the Week of WOW festivities. From January 8 through February 5, 2024, cardmembers can earn six points per $1 spent on the first $500 of Southwest purchases. Additionally, new cardmembers have the chance to earn 50,000 bonus points after spending $1,000 on purchases in the first three months from account opening.

For those looking to boost their Rapid Rewards points, Southwest is running a Points Mystery Offer from January 8 through February 23, 2024. Customers can reveal a surprise discount and save 40%, 45%, or 50% when purchasing a minimum of 2,000 Rapid Rewards points.

If you're planning to rent a car for your travels, Southwest Airlines has partnered with Budget to offer significant savings. From January 8 through January 15, 2024, customers can save up to 30% off Budget base rates and earn up to four times the points on bookings completed by May 15, 2024.

When it comes to accommodations, Southwest Airlines is rewarding customers with four times the Rapid Rewards points on hotel stays. From January 8 through February 23, 2024, customers can earn extra points to enhance their loyalty program benefits.

Uplift, a financing partner, is also part of the Week of WOW celebration. From January 8 through February 23, 2024, customers who book a Wanna Get Away Plus® ticket using Uplift will receive a $0 down offer. This special financing option aims to provide flexibility and ease of payment for travelers.

Vacation seekers will find enticing offers during the Week of WOW as well. From January 8 through February 23, 2024, customers can enjoy $100 off domestic packages, $200 off international and Hawaii packages, and more than $150 in instant savings.

To ensure a seamless booking experience, customers are advised to enter the promotion code WOW in the Promo Code box when booking during the Booking Period. It's important to note that seats and days are limited, and the availability of discounts may vary by destination, flight, and day of the week. Some flights may not be eligible for the discount during peak travel times and holidays.

For a detailed breakdown of the sale terms and conditions, customers can refer to Southwest.com. The promotion code savings are applicable to one-way or round-trip Wanna Get Away® and Wanna Get Away Plus fares. The Travel Period spans from January 30, 2024, through May 22, 2024. Travelers should take note of specific blackout dates and restrictions based on their destination.

It's crucial to highlight that the discount is valid only on new reservations, and changes made to the itinerary after purchase may result in the forfeiture of promotion code savings. The promotion code WOW is not combinable with other promotion codes or fares. All reward travel is subject to taxes, fees, and other government or airport-imposed charges.

Southwest Airlines remains committed to providing transparent and customer-friendly policies. As of July 1, 2023, for Wanna Get Away or Wanna Get Away Plus reward travel reservations booked with points, customers must cancel their reservation at least 10 minutes before the flight's original scheduled departure time to avoid forfeiting points, taxes, and fees associated with the reward travel reservation.

The offer is not redeemable for cash and cannot be used in conjunction with other special offers, the purchase of gift cards, or previously booked flights. The discount is exclusively valid on Southwest.com, swabiz.com, and Southwest Partner Services, excluding group travel, Southwest Vacations®, Global Distribution Systems, and special fares such as military and government fares.

Southwest Airlines aims to make travel accessible, affordable, and enjoyable for all customers, and the Week of WOW is a testament to this commitment. With a diverse range of discounts and promotions, Southwest is setting the stage for an exciting year of travel adventures. Travelers are encouraged to seize the opportunity and take advantage of these exclusive offers before the Week of WOW concludes on January 11, 2024.

In summary, Southwest Airlines' Week of WOW 2024 is a comprehensive travel event that goes beyond offering discounts on base fares. From flights to hotels, rental cars, and more, customers have the chance to enjoy substantial savings and plan their dream vacations. With a customer-centric approach and a commitment to transparency, Southwest Airlines continues to be a preferred choice for travelers seeking affordable and flexible travel options. Don't miss out on the Week of WOW – book your next adventure with Southwest today!

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